Company Leadership

Company Leadership 2018-08-08T14:44:15+00:00

Paul D Smith

Chief Executive Officer

As Chief Executive Officer of Coolray, Mr. Plumber and BriteBox Services Group, Paul is focused on providing leadership that drives a “customer-centered” culture that takes advantage of the company’s 50-year heritage serving families and businesses in the greater Atlanta area. He joined the company in 2013 bringing more than 25 years of service industry expertise. Paul is committed to providing a “best in class” experience for customers and team members while expanding the company through increasing consumer demand for quality heating, cooling, plumbing, electrical, security and related home and business products and services.

Paul’s previous industry experience includes being a Regional Vice President for a national heating, cooling and plumbing company, serving as Director of Risk Management for a national plumbing company and being Owner and/or President of various contracting/construction operations. He has also held Master HVAC and Electrical Licenses in multiple states. Paul holds a Bachelors Degree in Risk Management from Eastern Kentucky University where he was also part of the undefeated 1982 Division 1AA National Championship football team. He is married and has one daughter. Paul enjoys spending time with his family, hiking, camping, and attending sporting events.

Andy Piercefield

Executive Vice President and Chief Operating Officer

Andy has over 30 years of experience in the air conditioning, heating and plumbing industry. He has been involved in all aspects of the industry, from field technician to senior management and has a strong commitment to operational excellence and a driving passion for providing exceptional customer service. He is a proven leader in the industry, developing processes and training protocols that assure quality and integrity in all aspects of the business. His philosophy is to place the customer’s best interest first in all interactions. His highly dedicated work ethic and his team–oriented management style, have led to the growth and sustainability of various organizations for over 30 years.

Tim Smith

Sales Manager

Tim Smith brings 15 years of Sales and Operational management experience to the Coolray team, most recently in the home services field. His philosophy of Continuous Improvement has been vital to driving and sustaining market leadership position in his fields of business. Tim is committed to solidifying Coolray’s position as the premier HVAC company in the metro Atlanta market. He holds a Business Management Degree from Xavier University in Cincinnati, OH. An avid, and former competitive golfer, Tim and his wife can typically be found on the golf course or attending Atlanta sporting events in their free time.

Heather Speich


Heather joined the Coolray family as Controller in June of 2016. She oversees all financial functions for the company with responsibility for financial statements, cash management, accounts receivable and accounts payable. Before joining Coolray, Heather’s background included 15 years in real estate and homebuilding, specifically in the accounting and finance fields. Heather holds a BBA and Masters of Accountancy degree from the University of Georgia and is a licensed Certified Public Accountant. She currently lives in the Canton area with her husband and son. In her spare time, she enjoys reading, camping, traveling, and spending time with her family.

Alex Bedoya

Vice President – Plumbing Services Division

Alex Bedoya joined the Coolray family as the Vice President of Plumbing Services in March of 2015. Alex not only brings 20 years of progressive operations management experience and expertise to the Mr. Plumber brand, he also brings integrity and business ethics which will heighten Mr. Plumber’s solid credibility. Alex joins us after spending 15 years improving operational performance and enhancing the customer experience in various operational roles for a Fortune 500 company and a global leader in the logistics industry. Alex is truly committed to developing and embracing a customer-centric philosophy in order to enhance the Mr. Plumber culture of putting the customer’s needs at the center of what we do while striving for operational excellence. Alex holds a Bachelor’s degree in Human Services from St. John’s University in New York.

Alex resides in Acworth with his wife and 2 children. In his spare time, he enjoys reading books, watching movies, basketball, football and coaching his children’s youth teams as well as spending quality time with his wife and children.

Matt Byrne

Field Supervisor

Matt’s plumbing career started in Long Island, NY in 1998 where he earned his first Master Plumbing license. He then relocated to Georgia in 2010 and earned his Georgia Master Plumbing license and began working for Mr. Plumber. After 3 years as a service plumber, Matt was promoted to field supervisor and then spent time as Mr. Plumber’s VP of Plumbing Operations. Currently Matt oversees development of new talent for Mr. Plumber – a position that uses Matt’s leadership and experience to fill crucial roles in our expanding plumbing department, a roll he has a strong passion for and fits what he wants to accomplish professionally. Matt has been extremely successful in this role and has personally lead over 20 apprentices to become licensed plumbers who deliver honest craftsmanship for Mr. Plumber customers. A huge accomplishment and a testament to his commitment to furthering the professionalism of the plumbing trade. Matt is married, has 2 lovely daughters, is a master on the Big Green Egg and when he’s not training the next generation of great plumbers for Mr. Plumber, enjoys rooting for the Falcons and being outdoors.

Jeff Markham

Field Supervisor

Jeff Markham is a 37-year veteran of the plumbing industry. Jeff joined the Mr. Plumber team in 2008. As a Field Supervisor for Mr. Plumber, Jeff’s stated goal is to meet or exceed customers expectations with exceptional craftsmanship while maintaining the highest standards. Jeff says, “I go over and above to make sure every Mr Plumber customer is 100% satisfied before I leave their home” During his tenure at Mr. Plumber, Jeff has earned 5 company awards including the Mr. Plumber, 2010 Plumber of the Year, the 2013 Presidents Award and the Mr. Plumber 2015 PRIDE Award for Integrity. Jeff married his high school sweetheart and has two sons. When he is not busy teaching our new class of your plumbers to carry on his commitment to excellence, he loves golf, fish and motorcycles.

Sophia Myers

VP – Call Center Operations

As VP of Call Center Operations, Sophia is dedicated to providing our customers with professionalism, excellent customer service and 100% customer satisfaction. Sophia has been a part of the Coolray team since 2003 in our accounting department as the Accounts Receivable Supervisor and has recently moved into the role of VP of the Call Center. With over 13 years of experience with Coolray, she is fully dedicated to our core values and brings leadership and teamwork to her new position.

Sophia and her husband have two sons. She enjoys jewelry crafts, concerts, basketball and spending time with family.

Tracy Burdette

Vice President – Technical and SafetyTraining

As VP of Technical Training and Safety, Tracy works closely with the technical field staff to maintain the highest levels of technical excellence, managing safety concerns and providing 100% satisfaction to our customers.

Formerly, Tracy was the leader of the Quality Assurance Division, dating back to January of 2010 and was brought onboard to oversee the company’s ongoing efforts for continuous improvement in the products and services areas.

A native of the Atlanta area, Tracy has over 30 years of experience in the heating, ventilation and air conditioning industry and holds an unrestricted Georgia Conditioned Air License, O.S.H.A and N.A.T.E certifications. After graduating from the two-year HVAC program at Atlanta Area Tech, he spent eight years working as a service technician repairing and installing various types of brands of air conditioning equipment before moving into management. With his varied experience and background in Coolray’s business, Tracy brings a unique perspective to his position. When not at work Tracy enjoys spending time with his family, and can likely be found outdoors, boating, kayaking or fishing.