Plumber standing by van with equipment

Andy Piercefield

Location President

Andy Piercefield was named President of the Coolray companies in April of 2019. As President of Coolray Companies, he oversees and directs the management and leadership of the Coolray, Mr. Plumber and BriteBox Electrical brands.

Over his 30 years in the air conditioning, heating, plumbing and electrical industry, he has been instrumental in growth and sustainability of various brands around the country. He has been involved in all aspects of the industry, from field technician to senior management and has a strong commitment to operational excellence and a driving passion for providing exceptional customer service. He is a proven leader in the industry, developing processes and training protocols that assure quality and integrity in all aspects of the business. His philosophy is to place the customer’s best interest first in all interactions. His highly dedicated work ethic and his team–oriented management style, have led to the growth and sustainability of various organizations for over 30 years.

Born and raised in Muir, Michigan, Andy currently lives in Woodstock, Georgia.

Tim Smith

Vice President of Sales

Tim Smith is Vice President of Sales for the Coolray companies.

Tim brings 15 years of Sales and Operational management experience to the Coolray team, most recently in the home services field. His philosophy of Continuous Improvement has been vital to driving and sustaining market leadership position in his fields of business. Tim is committed to solidifying Coolray’s position as the premier HVAC company in the metro Atlanta market.

He holds a Business Management Degree from Xavier University in Cincinnati, OH. An avid, and former competitive golfer, Tim and his wife can typically be found on the golf course or attending Atlanta sporting events in their free time.

Heather Speich

Vice President and Controller

Heather Speich is the Vice President & Controller for Coolray Companies.

Heather joined the Coolray family as Controller in June of 2016. She oversees all financial functions for the company and is responsible for financial statements, cash management, accounts receivable and accounts payable. Prior to joining Coolray, Heather’s background included 15 years in real estate and homebuilding, specifically in the accounting and finance fields.

Heather holds a BBA and Master of Accountancy degree from the University of Georgia and is a licensed Certified Public Accountant. She currently lives in the Canton area with her husband and son. In her spare time, she enjoys reading, camping, traveling, and spending time with her family.

Alex Bedoya

Vice President of Mr. Plumber

Alex Bedoya is the Vice President of Mr. Plumber for the Coolray Companies.

Alex joined the Coolray family as the Vice President of Plumbing Services in March of 2015. Alex not only brings 20 years of progressive operations management experience and expertise to the Mr. Plumber brand, he also brings integrity and business ethics which will heighten Mr. Plumber’s solid credibility. Alex joins us after spending 15 years improving operational performance and enhancing the customer experience in various operational roles for a Fortune 500 company and a global leader in the logistics industry. Alex is truly committed to developing and embracing a customer-centric philosophy in order to enhance the Mr. Plumber culture of putting the customer’s needs at the center of what we do while striving for operational excellence.

Alex holds a Bachelor’s degree in Human Services from St. John’s University in New York. He now resides in Acworth with his wife and 2 children. In his spare time, he enjoys reading books, watching movies, basketball, football and coaching his children’s youth teams as well as spending quality time with his wife and children.

Scott Archibald

Service Manager of Mr. Plumber

Scott Archibald is the Service Manager of Mr. Plumber for the Coolray Companies. Mr. Archibald oversees the service plumbers and PlumbingCare Maintenance Agreement program.

Scott brings over 27 years of experience including 10+ as Service Manager, 2 as Plumbing Sales Representative and 15 in the field as a plumber. He continued the growth of Mr. Plumber since joining the company in 2019. 

Archibald is a native of Woodstock and currently resides in Calhoun with his two children. 

Matt Byrne

Coolray Academy Plumbing Instructor

Matt’s plumbing career started in Long Island, NY in 1998 where he earned his first Master Plumbing license. He then relocated to Georgia in 2010 and earned his Georgia Master Plumbing license and began working for Mr. Plumber. After 3 years as a service plumber, Matt was promoted to field supervisor and then spent time as Mr. Plumber’s VP of Plumbing Operations. Currently Matt oversees development of new talent for Mr. Plumber – a position that uses Matt’s leadership and experience to fill crucial roles in our expanding plumbing department, a roll he has a strong passion for and fits what he wants to accomplish professionally. Matt has been extremely successful in this role and has personally lead over 20 apprentices to become licensed plumbers who deliver honest craftsmanship for Mr. Plumber customers. A huge accomplishment and a testament to his commitment to furthering the professionalism of the plumbing trade. Matt is married, has 2 lovely daughters, is a master on the Big Green Egg and when he’s not training the next generation of great plumbers for Mr. Plumber, enjoys rooting for the Falcons and being outdoors.

Jeff Markham

Field Supervisor

Jeff Markham is a 37-year veteran of the plumbing industry. Jeff joined the Mr. Plumber team in 2008. As a Field Supervisor for Mr. Plumber, Jeff’s stated goal is to meet or exceed customer's expectations with exceptional craftsmanship while maintaining the highest standards. Jeff says, “I go over and above to make sure every Mr. Plumber customer is 100% satisfied before I leave their home” During his tenure at Mr. Plumber, Jeff has earned 5 company awards including the Mr. Plumber, 2010 Plumber of the Year, the 2013 Presidents Award and the Mr. Plumber 2015 PRIDE Award for Integrity. Jeff married his high school sweetheart and has two sons. When he is not busy teaching our new class of your plumbers to carry on his commitment to excellence, he loves golf, fish, and motorcycles.

Travis Piercefield

Director of Marketing

Travis Piercefield is the Director of Marketing for the Coolray Companies. In this role, Mr. Piercefield oversees all marketing efforts including creative advertising, research and creative content.

As Director of Marketing, Travis has spearheaded marketing for the Coolray, Mr. Plumber and BriteBox Electrical brands while serving as a marketing partner to Atlanta's media, publication and sports organizations. Travis is an experienced marketer. He’s worked in a variety of industries including sports, entertainment and hospitality overseeing Marketing, Communications and Entertainment Departments.

Before joining Coolray Companies in 2019, Travis worked as the Director of Marketing and Communications for the Oklahoma City Dodgers. Prior to his time in Oklahoma City, Travis served as the Senior Manager of Digital Strategy for Houston Dynamo, the Digital Marketing Manager for Phoenix Intenational Raceway, the Interactive/Digital Marketing Supervisor at Arlington Raceway Park, Consumer Marketing Coordinator for Talladega Superspeedway. Travis began his professional career with the Walt Disney Company. 

Piercefield earned his Bachelor's Degree in Communication from Arizona State University. Born and raised in Ionia, Michigan, Travis currently resides outside of Atlanta with his wife Shelby and four children.  

Tracy Burdette

Vice President – Technical and Safety Training

As VP of Technical Training and Safety, Tracy works closely with the technical field staff to maintain the highest levels of technical excellence, managing safety concerns and providing 100% satisfaction to our customers.

Formerly, Tracy was the leader of the Quality Assurance Division, dating back to January of 2010 and was brought onboard to oversee the company’s ongoing efforts for continuous improvement in the products and services areas.

A native of the Atlanta area, Tracy has over 30 years of experience in the heating, ventilation and air conditioning industry and holds an unrestricted Georgia Conditioned Air License, O.S.H.A and N.A.T.E certifications. After graduating from the two-year HVAC program at Atlanta Area Tech, he spent eight years working as a service technician repairing and installing various types of brands of air conditioning equipment before moving into management. With his varied experience and background in Coolray’s business, Tracy brings a unique perspective to his position. When not at work Tracy enjoys spending time with his family, and can likely be found outdoors, boating, kayaking, or fishing.